Meanwhile, TikTok’s total number of US downloads from the beginning of the month through to the end of the day yesterday (March 23) was 6.2m, up 27% compared to 4.9m downloads in the first 23 days of February.
Not only were consumers downloading the app more often, they were also spending more: TikTok’s gross US revenue (user spending) for the week commencing March 16 was $1.1 million – up 34% on the previous week’s gross revenue of $822,000. “TikTok’s gross US revenue for the week commencing March 16 was $1.1 million – up 34% on the previous week.”
With large parts of the US being ordered to stay at home, and with consumers looking for ways to entertain themselves while doing so, it appears that another video-led platform is seeing growth amid the Coronavirus crisis.īyteDance-owned short form video sharing app TikTok saw a 18% week-on-week uplift in downloads in the United States last week (March 16-22), MBW has learned.įor that week, according to new estimates provided to MBW by respected analytics firm Sensor Tower, TikTok was downloaded 2m times in the US, compared to 1.7m the prior week (March 9-15).
